Traditionally Northern Ireland/Ulster party politics has been described in terms of the Big Four since the early 1980s thirty years ago: the Ulster Unionist Party (UUP), the Democratic Unionists (DUP), the Social Democratic and Labour Party (SDLP) and Sinn Fein. The first three had been active at least since the early 1970s; the UUP had been active since before World War I and had been the ruling party from 1922 to 1972 when London initiated direct rule.
The UUP traditionally represented the interests of the wealthy upper class in Northern Ireland: the landed gentry and the manufacturers. In 1969-71 they were suddenly challenged from two directions at once. First, by the Alliance Party in April 1970, which had started out a year before as a pressure group pushing for more liberal and inclusive policies that would take into account the interests of the nationalist population, and from Ian Paisley's Protestant Unionist Party, which was opposed to that very inclusiveness and wanted that traditional unionist rule but with a fundamentalist Evangelical fervor.